Thinking about Laser Vision Correction?

The Time Is Right for the iLASIK Procedure
 
Now that the iLASIK procedure is available, there’s really no reason to put off having laser vision correction. Doctors have been doing LASIK for a decade. Nearly 32 million LASIK procedures have been performed to date, making it the most common elective vision procedure in the US. In fact, all branches of the US military and NASA recently approved LASIK for their servicemen and women thanks to studies using iLASIK technology.
 
The introduction of the iLASIK procedure [the combination of today’s most innovative laser vision correction technologies] means the wait is over and it’s simple:
  1. Possible candidates are evaluated following an appointment and examination by an ophthalmologist
  2. iLASIK technology is considered relatively safe and proven
  3. The iLASIK procedure is fast and simple

What are the advantages of the iLASIK procedure?
 
With the iLASIK procedure your wait is over because:
 
  • Laser Vision Correction Has Never Been Better… The iLASIK procedure is the result of a decade’s worth of technical refinement – it combines all of the latest all-laser iLASIK technology in one efficient LASIK procedure.
  • There’s No Mystery… You’ve heard thousands of LASIK ads touting thousands of different things, but the iLASIK procedure delivers outstanding results, one integrated technology solution and one easy way to better vision.
  • It’s Truly Personalised… The iLASIK procedure is truly customised just for you. Everything is based on your individual vision dynamic, so it’s all about you.
 

Incredible Clinical Performance

The most compelling solution – the most impressive surgical technology – is the one that performs exceptionally in demanding situations. The iLASIK technology platform continues to pass every test. Need proof? The National Aeronautics and Space Administration (NASA) recently approved LASIK for use on US astronauts, and this out-of-this-world milestone comes on the heels of a similar approval for all branches of the US military personnel.
 

Exceptional Vision Correction Technology at Every Step

When you have the iLASIK procedure, you’ll get a completely integrated, completely personalised procedure based on advanced vision correction technology at every step.
 
  • Step 1 – Creating your Personal Vision Profile
    The first step in the iLASIK procedure is to perform a series of tests to determine the individual characteristics of your vision, including the use of our WaveScan technology. The WaveScan system creates a 3-D map of the unique imperfections of your eyes. Then the Advance CustomVue process uses the digital information from the map to design a custom treatment for each of your eyes.
  • Step 2 – Making the iLASIK Flap
    The iLASIK procedure exclusively uses an advanced technology called the IntraLase method. The IntraLase method is a 100% blade-free approach to creating your corneal flap, the thin flap of tissue that the doctor folds back in order to perform your iLASIK procedure. The IntraLase method also delivers outstanding visual results – more patients achieve vision that is 20/20 or better when the IntraLase method is used. In a clinical survey of iLASIK patients who had their corneal flaps created using a blade in one eye and the IntraLase method in the other, the vision in the IntraLase-treated eye was preferred 3-to-1 [among those who stated a preference].
  • Step 3 – Your Laser Vision
    Now that you’ve had your personal vision profile set using WaveScan technology and your blade-free corneal flap made using the exclusive IntraLase method, your vision can be corrected using the Advanced CustomVue treatment within the iLASIK procedure. The Advanced CustomVue process has earned FDA approval to treat the broadest range of vision imperfections possible, including mild-to-severe nearsightedness, farsightedness and most types of astigmatism. Clinical studies results showed that one year after treatment:
    • 100 percent of nearsighted patients and more than 95 percent of all clinical study patients could pass a driving test without glasses or contact lenses
    • 98 percent of mild-to-moderate nearsighted patients and almost three-quarters of all clinical study patients could see 20/20 or better without glasses or contact lenses
    • Four times as many mild-to-moderately nearsighted participants were very satisfied with their night vision after treatment compared to their night vision before treatment with glasses or contact lenses.
       

Take the Next Step

Now that you’ve learned the basics about the iLASIK procedure, you should:
 
  1. Schedule a consultation with your iLASIK surgeon to determine if you are a good candidate for the iLASIK procedure [typically this evaluation is free]
  2. Get comfortable with the procedure by getting answers to all of your questions and carefully reviewing the Custom Patient Information Booklet.
  3. Schedule your iLASIK procedure and understand the post-surgery treatment regimen
 
You’re Probably a Candidate
 
The reality is that the majority of people who meet the age and general health requirements are in fact a good candidates for the iLASIK procedure. 
 
There are some conditions that exclude certain patients, but whether you have nearsightedness, farsightedness or astigmatism, there’s a good chance you can still have the iLASIK procedure. If you meet the basic criteria below, you should find an iLASIK surgeon and have a personal consultation.
  • You are at least 21 years old
  • You are in good general health
  • You have a stable vision prescription for at least one year
  • You have no existing eye disease

 

Click here to learn more about the iLASIK procedure

 
For information on where to have this procedure done contact Genop Healthcare on Tel: +27 (0)11 545 9300 or email us on info@genop.co.za
 
 

iLASIK Procedure 

Innovation at Every Step
 
There’s a new standard for laser vision correction technology, making things easy for physicians [just ask for AMO] and patients [just ask for the iLASIK procedure]. The iLASIK platform is the integrated blending of IntraLase technology with the Advanced CustomVue treatment using VISX technology.
 
WaveScan technology captures unique imperfections in each individual’s eye that could not have been measured before, using standard methods for glasses and contact lenses.
 
  • This new level of measurement provides 25-times more precision than phoropter-driven prescriptions

IntraLase
technology gives you the capability to precision-design your patient’s intra corneal architecture in terms of diameter, depth, edge angle and morphology – creating the optimal stromal bed for the refractive procedure. IntraLase technology delivers many of the essential components of the ideal LASIK flap, including:
 
  • Stronger flaps through improved wound healing, preservation of Bowman's layer and flap edge healing results in corneal strength comparable to PRK1
  • Enhanced safety through less ectasia, reduced epithelial ingrowth and folds2
  • Less risk of infectious keratitis than PRK3

The Advanced CustomVue treatment using VISX technology can deliver “personal best vision” that:
  • Can potentially produce better vision than is possible with glasses and contact lenses4
  • Is approved to treat the broadest range of individuals, even those with astigmatism
  • Provides the physician a new level of information to measure and correct unique imperfections in each individual’s eye

“GENERATION i” is Ready for the iLASIK Procedure
 
The iLASIK technology platform represents the brand that will reach out to the next generation of people who want better everyday vision. AMO defines this group as “Generation i”, - and it encompasses a broad spectrum of nearly 290 million people worldwide who are candidates for LASIK. “Generation i” has been waiting for the iLASIK prodecure …
 
Who is “GENERATION i”?

  • Generation Y (21 – 29)
  • Experiencing financial independence for the first time, Generation Y is online in huge numbers and has huge potential buying clout; no laser company has ever talked to them directly about laser eye surgery
  • The iLASIK platform will enable you to capitalise on the Generation Y opportunity
     
  • Generation X (30 – 39) They’ve grown up with LASIK, but still don’t understand it; they‘re waiting for the next “big thing”
  • With the iLASIK procedure, their wait is over; now they will finally understand the basic laser eye surgery
     
  • Baby Boomers (40+)
  • Safety is a main concern; they’re dealing with presbyopia; they want the best technology
  • The iLASIK suite has an outstanding safety profile, it is approved for monovision in presbyopic patients with myopia and provides the broadest range of custom wavefront-guide laser correction.
     

Incredible Clinical Performance

The most compelling solution – the most impressive surgical technology – is the one that performs exceptionally in demanding situations. The iLASIK technology platform continues to pass every test. Need proof? The National Aeronautics and Space Administration (NASA) recently approved LASIK for use on US astronauts, and this out-of-this-world milestone comes on the heels of a similar approval for all branches of the US military personnel.
 
Increase the Category, Grow Your Practice
 
Nearly 32 million people worldwide have had LASIK to date4. They are the tip of the iceberg, essentially early adopters who tend to try new technology first. AMO knows that the ultimate success of your practice depends on growing the LASIK category beyond one specialized group — making LASIK mainstream by bringing the promise of LASIK to new audiences.
 
To accomplish this, AMO has a two-pronged strategy:
  1. Use the iLASIK brand as a catalyst for a new kind of marketing conversation and
  2. Expand the indications for the AMO brand of LASIK.

To that end, the iLASIK platform is now approved as a monovision procedure for the treatment of presbyopic patients with low to moderate myopia, with or without astigmatism. The benefit of this type of advanced thinking for you and your practice is that iLASIK technology is now relevant to the presbyopic generation  —  people who struggle with age-related loss of near vision. With the iLASIK platform, AMO continues to be uniquely positioned to provide the broadest range of wavefront-guided treatments for any patient interested in laser vision correction.
 
An Ingenious Marketing Focus
 
The iLASIK brand gives physicians the platform to talk to LASIK patients in all-new ways. It provides an easy-to-understand, branded nomenclature to spur doctor-patient discussions, enabling you to bypass the jargon, sub-brands and procedure names that previously created confusion in the marketplace. Perhaps more importantly, since the iLASIK technology suite showcases one integrated, advanced solution, you can finally shift the marketing conversation from technology to the overwhelming benefits the iLASIK procedure brings to patients.
 
In short, the iLASIK brand demystifies laser vision correction surgery. One powerful brand like iLASIK unlocks a world of new marketing possibilities.

 

References:
1. Kim JY, Kim MJ, Kim TI, et al. A Femtosecond lase creates stronger flap than a mechanical microkeratome. Invest Ophthalmol Vos Sci. 2006; 47(2):599-604.
2. Abdelkader A, Esquenazi S, Shihadeh W, et al. Healing process at the flap edge in its influence in the development of corneal ecstasia after LASIK. Curr Eye Res. 2006;3(11):903-908
3. Data on file. CustomVue procedure clinical trials, 2003 2004, 2005.
4. Market Scope Annual Report, 2007.



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